New Arrivals

Discover the latest additions to our collection, from fresh workout gear to seasonal wardrobe updates. Stay ahead of fashion trends with new arrivals in clothing that keep you current and stylish. Browse innovative athletic wear, premium base layers, and contemporary accessories—all newly launched to help you be the first to explore the newest items in store.

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MERINO BASELAYER SET WITH HALF - ZIP SHIRT FOR MEN - DANISH ENDURANCE

MERINO BASELAYER SET WITH HALF-ZIP SHIRT FOR MEN

Sale price715.00 krRegular price 795.00 kr
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MEN'S MERINO CASHMERE SWEATER - DANISH ENDURANCE

MEN'S MERINO CASHMERE SWEATER

Sale price535.00 krRegular price 765.00 kr
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MEN'S EXTREME MERINO BASE LAYER TIGHTS - DANISH ENDURANCE

MEN'S EXTREME MERINO BASE LAYER TIGHTS

Sale price558.00 krRegular price 620.00 kr
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Person in winter gear with a snow shovel in a snowy landscape

MEN'S EXTREME MERINO BASE LAYER SHIRT

Sale price549.00 krRegular price 610.00 kr
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MERINO HEADBAND WITH POLAR FLEECE - DANISH ENDURANCE

MERINO HEADBAND WITH POLAR FLEECE

Sale price210.00 krRegular price 300.00 kr
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MERINO HEADBAND - DANISH ENDURANCE

MERINO HEADBAND

Sale priceFrom 212.00 krRegular price 250.00 kr

Enjoy Extended Holiday Returns

Orders from Nov 1 to Dec 31 can be returned until Jan 31.

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MERINO WOOL COMPRESSION SKI SOCKS - DANISH ENDURANCE

MERINO WOOL COMPRESSION SKI SOCKS

Sale price228.00 krRegular price 285.00 kr
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ALPACA WOOL SOCKS

ALPACA WOOL SOCKS

Sale price228.00 krRegular price 285.00 kr
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PRO SPORT COMPRESSION SOCKS - DANISH ENDURANCE

PRO SPORT COMPRESSION SOCKS

Sale price213.00 krRegular price 285.00 kr
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MERINO DRESS SOCKS WITH BUTTON

MERINO DRESS SOCKS WITH BUTTON

Sale priceFrom 210.00 krRegular price 300.00 kr
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MERINO LIGHTWEIGHT BALACLAVA - DANISH ENDURANCE

MERINO LIGHTWEIGHT BALACLAVA

Sale price245.00 krRegular price 350.00 kr
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MERINO LIGHTWEIGHT NECK GAITER - DANISH ENDURANCE

MERINO LIGHTWEIGHT NECK GAITER

Sale price199.00 krRegular price 285.00 kr
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WOMEN'S 100% MERINO T - SHIRT - DANISH ENDURANCE

WOMEN'S 100% MERINO T-SHIRT

Sale price465.00 krRegular price 620.00 kr
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MERINO WOOL BASE LAYER HALF-ZIP SHIRT FOR WOMEN

MERINO WOOL BASE LAYER HALF-ZIP SHIRT FOR WOMEN

Sale price385.00 krRegular price 550.00 kr
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WOMEN'S EXTREME MERINO BASE LAYER SHIRT

WOMEN'S EXTREME MERINO BASE LAYER SHIRT

Sale price427.00 krRegular price 610.00 kr
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WOMEN'S EXTREME MERINO BASE LAYER TIGHTS - DANISH ENDURANCE

WOMEN'S EXTREME MERINO BASE LAYER TIGHTS

Sale price427.00 krRegular price 610.00 kr
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WOMEN'S EXTREME MERINO BASE LAYER SET

WOMEN'S EXTREME MERINO BASE LAYER SET

Sale price958.00 krRegular price 1,065.00 kr
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WOMEN'S MERINO CASHMERE SWEATER - DANISH ENDURANCE

WOMEN'S MERINO CASHMERE SWEATER

Sale price535.00 krRegular price 765.00 kr
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MEN'S PYJAMA PANTS - DANISH ENDURANCE

MEN'S PYJAMA PANTS

Sale price306.00 krRegular price 340.00 kr
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MERINO WOOL TRUNKS WITH FLY FOR MEN - DANISH ENDURANCE

MERINO WOOL TRUNKS WITH FLY FOR MEN

Sale price332.00 krRegular price 475.00 kr
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MEN'S SHORT SLEEVE COMPRESSION SHIRT - DANISH ENDURANCE
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MEN'S LONG SLEEVE COMPRESSION SHIRT - DANISH ENDURANCE
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COTTON QUARTER SOCKS - DANISH ENDURANCE
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BAMBOO TRUNKS EXTRA LONG - DANISH ENDURANCE

BAMBOO TRUNKS EXTRA LONG

Sale priceFrom 203.00 krRegular price 370.00 kr
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WOMEN'S SUSTAIN PERFORMANCE T - SHIRT - DANISH ENDURANCE
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PRO CYCLING SHORTS FOR MEN - DANISH ENDURANCE

PRO CYCLING SHORTS FOR MEN

Sale price312.00 krRegular price 480.00 kr
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PRO CYCLING JERSEY SHORT SLEEVE FOR MEN - DANISH ENDURANCE

PRO CYCLING JERSEY SHORT SLEEVE FOR MEN

Sale price312.00 krRegular price 480.00 kr
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PRO CYCLING JERSEY LONG SLEEVE FOR MEN - DANISH ENDURANCE

PRO CYCLING JERSEY LONG SLEEVE FOR MEN

Sale price325.00 krRegular price 500.00 kr
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MERINO WOOL BASE LAYER HALF - ZIP SHIRT FOR MEN - DANISH ENDURANCE

Explore performance gear in new arrivals

New performance gear often incorporates the latest technological advances and design innovations that can significantly impact your training effectiveness. When elite athletes collaborate with designers, the resulting products typically feature improved breathability, enhanced durability, and better movement mechanics. These new arrivals represent fresh approaches to common challenges faced during intense physical activities, from moisture management during high-intensity sessions to secure storage solutions for outdoor adventures.

The collection includes shirts and tops with features like four-way stretch fabric that moves with your body during complex movements, such as deep squats or overhead reaches, preventing the fabric from pulling or restricting your range of motion. Some also include thumbholes that keep the sleeves in place and provide additional warmth coverage for your hands during cooler workouts.

The leggings and tights offer practical side pockets positioned to avoid interference with your stride, plus a high waist design that stays in place during intense training sessions. The non-see-through fabric construction means you can focus on your workout without concerns about transparency. Thermal underwear sets provide base layer warmth in cooler conditions, helping maintain optimal body temperature when exercising outdoors.

Many jackets feature strategically placed reflective elements on the chest and back areas, where they catch vehicle headlights most effectively during low-light training sessions. For warmer weather, the swimwear and shorts are designed to offer comfort and flexibility during water-based activities or high-temperature training.

How new arrivals in clothing enhance your training

The newest clothing arrivals incorporate advanced fabric technologies and ergonomic design features that address common challenges faced during intense training sessions. These pieces focus on solving specific problems, such as fabric restriction during deep movements, moisture buildup during high-intensity activities, and secure storage needs during outdoor pursuits. Features like four-way stretch fabric and thumbholes provide unrestricted movement during complex exercises, while strategic pocket placement ensures your essentials stay secure without interfering with your stride.

New arrival fashion for active pursuits

The collection of new arrival fashion supports various active pursuits, from running to hiking. Many pieces offer flexible construction that adapts to your body's movement patterns without creating pull or restriction. Some designs include thumbholes that keep sleeves positioned correctly during overhead movements, providing additional hand coverage during cooler workouts.

You will also find men's new arrivals that provide functional support for demanding activities. The leggings feature side pockets positioned to avoid interference with your running stride, while high-waist designs stay in place during intense training sessions. Thermal underwear options provide base layer warmth for outdoor activities, and jackets include reflective elements strategically placed for visibility during low-light training sessions.

Find your style in new arrivals

Finding the right style in performance gear affects both your confidence and your willingness to stay active. The new arrivals in clothing combine functional design with varied aesthetics, allowing you to express your personality while maintaining the technical performance your activities demand. From minimalist designs that blend into any setting to bold patterns that make a statement, these pieces recognize that feeling good in your gear directly impacts how you perform.

Choosing technical gear for your training

Matching gear features to your specific training needs require understanding how different materials and designs perform under various conditions. Some shirts and tops feature ultra-soft, lightweight fabric that provides comfort during extended activities without adding bulk. Many leggings and tights include a peached inside surface that feels soft against your skin, reducing friction during repetitive movements. The headwear options offer ventilated designs that maintain airflow to keep you cool and dry during sunny outdoor adventures.

Performance features that matter

Technical innovations in athletic wear directly impact your training effectiveness and overall experience during physical activities. The new arrivals incorporate advanced fabric technologies and construction methods that address the specific challenges active individuals face. Features like 4-way stretch materials provide unrestricted movement during dynamic exercises, while moisture-wicking properties help regulate body temperature during intense sessions. Some pieces include reflective elements that enhance visibility during early morning runs or evening outdoor activities.

Designed for active comfort

Comfort in performance gear extends beyond just soft materials to encompass how garments move with your body and adapt to changing conditions. Many pieces feature ultra-soft, lightweight fabrics with a peached interior surface that reduces friction against your skin during extended wear. The ergonomic design elements include thumbholes that keep sleeves in position and provide additional hand warmth, while high-waisted designs offer core support without restricting breathing. Non-constricting waistbands and strategically placed stretch panels ensure that your gear supports rather than limits your natural movement patterns, whether you're reaching for a climbing hold or maintaining proper form during strength training.