New Merino Arrivals
Meet your new layering essentials. From Extreme Merino Base Layers to cozy headbands, balaclavas, and neck gaiters. Layer up for every adventure.
AUTUMN ESSENTIALS
MERINO WOOL HIKING LINER SOCKS
AS SEEN ON YOU
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Danish-designed sports gear for endurance, performance, and sustainability
We collaborate with Olympic and endurance athletes to design high-performance, sustainable sports gear in Denmark, ensuring top-quality functionality, durability, and style for athletes of all levels.
- Designed in Denmark
- Anti-hole guarantee
- Fast delivery
REVIEWS FROM OUR CUSTOMERS
09/19/2025
Game-Changer for Long Runs
Wore these socks for the Copenhagen Half, and they were a game-changer. My legs felt supported from start to finish, and I had noticeably less muscle fatigue afterward.
SPORTS COMPRESSION SOCKS
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22/08/2025
Everyday training Essential
I’ve been using this shirt for all my workouts and it performs beautifully. The recycled fabric feels soft, light, and breathes well, especially with the mesh side panels, so I stay cool even when I push hard.
WOMEN'S SUSTAIN PERFORMANCE T-SHIRT
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05/03/2025
Perfect for cold adventures
I was amazed at how comfortable this set is – no itching, no chafing, just pure warmth. It’s ideal for both outdoor adventures and everyday use in freezing weather.
EXTREME MERINO WOOL BASE LAYER SET FOR MEN
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22/03/2024
Awesome socks!
The best socks i have ever wore as i mountain bike everyday and i have never got a blister since !
LONG-DISTANCE CREW RUNNING SOCKS
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15/04/2024
FANTASTIC, SUPER RECOMMENT
A quality and ethically sound company with great products and I have many of their products all of which are as good as this one.
MERINO WOOL RIDGE BEANIE FOR MEN & WOMEN
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04/08/2024
awesome quality
Great shorts, the finest of all I've tried. Choose them for 4 years already and never regret.
MEN'S COMPRESSION SHORTS
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04/02/2024
TOP QUALITY BOXER SHORTS
My husband only wears these;) Very good fit, legs not too short. Always in shape even after many washes, very durable. Very clear purchase recommendation!
BAMBOO TRUNKS WITH FLY
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12/06/2024
CUTE CAP
I got the green soft top cap and it matches nicely with my green baselayer top. It has a good fit on the head with no weird bumps so I'm happy!
BASEBALL CAP
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02/06/2024
Everyone needs one
Always take this top on holiday. When it's cold or cooler, it's perfect. But when it's warm it seems to breathe and is not too hot. Will take wherever I go away anywhere.
MERINO WOOL BASE LAYER SHIRT FOR WOMEN
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10/06/2024
FITS LIKE A GLOVE
I bought these pants for tandem riding. The trousers fit like a glove, no chafing and nothing stands in the way of our long tandem tours!
PADDED BIKE SHORTS FOR WOMEN
ShopOUR COMPANY
Family business building on trust
Founded by two outdoor-enthusiast brothers, we are a family business that closely monitors every aspect ofthe production process. Learn how everything started!
Inspire happiness through endurance
We are born with the idea that personal endurance leads to greater happiness. That’s the state of mind we want to inspire.
Designed in Denmark with a focus on sustainability
The road to sustainability is long and complex, but we never say no to a challenge. Learn more about our sustainability and CSR page.
explore our blog
Whether you’re a seasoned athlete looking to push your limits or an enthusiast wanting to be inspired, this will be a good place to start.
