BÆREDYGTIGHED & CSR

I DET LANGE LØB

Alt hvad vi gør, har indflydelse på vores planet. Som et brand, der er i feltet udendørsliv og udholdenhed er vi meget opmærksomme på denne påvirkning. Og især er vi opmærksomme på den indsats, vi i fællesskab er nødt til at løfte for at blive mere bæredygtige.

Vejen til fuld bæredygtighed er lang og kompleks, men vi tager dagligt udfordringen op.

Selvom vi stadig er langt fra perfekte, arbejder vi hårdt på at inkorporere bæredygtig tænkning i vores produktionsprocesser. Gennem årene har vi gennemgået store forandringer, så vi i dag kræver tredjepartscertificeringer for de materialer, vi bruger og al vores emballage er miljøvenlig.

I de kommende år vil vi gøre det endnu bedre.

Fortsæt med at læse for at se vores bæredygtighedsprojekter og udviklingsområder.

Our Focus Areas

PRODUKTER

We are not fast fashion. We want you to enjoy high-quality products that are durable, and long-lasting. Backed by innovation and technology, all products are designed in Denmark and are meant to endure for many years to come. Our product development team relentlessly improves our product catalog, supported by customer feedback and in close collaboration with top athletes.

We are aware that even the most durable products are subject to wear and tear. That is why we allowed ourselves to create this care & repair page to show you a few easy tricks to enjoy our products longer.

WHAT DOES OUR PRODUCT CATALOG LOOK LIKE TODAY?

100% STANDARD 100 by OEKO-TEX® certified → Every component of our articles – from threads, fabrics, and buttons – has been tested against harmful substances.

10%*regenerated

38%* natural → with all our merino styles using mulesing free wool to preserve animal welfare

52%* synthetic → with a quarter of these styles containing more than 50% recycled materials in their product composition – and no worries! We are already at work to grow the percentage from 25% to 40% by the end of 2024

*these percentages were calculated based on the highest fiber in the product composition

WHAT ACTIONS ARE WE TAKING TO MAKE OUR PRODUCTS EVEN MORE SUSTAINABLE?

Work with certifications

Developing products on sustainable principles means investing in high-quality fabrics that can be sourced sustainably.

We believe that this can only be achieved by working with trusted third-party certifications that can attest to the validity of our claims and ensure transparency throughout the whole production process including social compliance.

We are already working with GRS-, and GOTS-certified materials, and we have the ambition to increase the number of our products holding these certifications.

In 2023, we are also exploring new certifications, such as the RWS on our merino styles.

Certifications explained

GRS Global Recycle Standard – to verify the recycled content of our products and to confirm responsible social, environmental, and chemical practices in the production process

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GOTS Global Organic Textile Standard – to ensure the organic status of textiles from the harvesting of raw materials through environmentally and socially responsible manufacturing all the way to labeling

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RWS Responsible Wool Standard – GOTS Global Organic Textile Standard

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Minimering af døde varer og returnering

Produkter er bedst, når de ikke ender på lossepladsen. I årenes løb har vi arbejdet på en række initiativer for at minimere vores døde lager og returvarer. Disse omfatter:

- Optimering af vores produkters pasform og funktioner baseret på kundernes feedback

- Pakning af returvarer, der kan sælges igen

- Donation til lokale velgørenhedsorganisationer

- At bringe usælgelige returvarer til genbrug

- Oplyse vores kunder om vigtigheden af at købe med omtanke og om konsekvenserne af unødvendige returneringer.

Our Focus Areas

EMBALLAGE

IN 2018

We said goodbye to plastic bags and entirely switched to recycled paper envelopes.

IN 2022

We prevented the production of over 2 million plastic bags, implemented a re-sealable design to maximize the lifespan of the envelopes in case ofreturns, and pursued the FSC Mix Certification on 95% of our product catalog.

IN 2023

We are focusing on pursuing the FSC Mix certification on 100% of our envelopes.

Certificeringer forklaret

FSC-mærket er verdens mest pålidelige mærke for bæredygtigt skovbrug. FSC Mix-certificeringen sikrer, at produktet er fremstillet af en blanding af materialer fra FSC-certificerede skove, genbrugsmaterialer og/eller FSC-kontrolleret træ. Det mindsker risikoen for, at materialet stammer fra uacceptable kilder.

LÆS MERE

Our Focus Areas

MENNESKER

Vi er et ungt og mangfoldigt team på 55 personer med mere end 20 forskellige nationaliteter og med en kønsfordeling på næsten 50-50 %. Så vi kan i sandhed sige, at vores team bringer ideer fra hele verden for at inkorporere bæredygtig tænkning i vores hverdag på kontoret.

Vores teammedlemmer arbejder i fællesskab for at fremme bæredygtige initiativer på kontoret. Lige fra at organisere donationer til lokale velgørende organisationer til at købe kontorartikler med lavt CO2 aftryk og økologisk frugt til forskellige initiativer til at reducere vores energiforbrug – you name it!

Our Focus Areas

TRANSPORT

Transport accounts for a big portion of CO2 emissions.

Throughout the years, we increased the use of sea transport - the least polluting one – and reduced our air shipments, but we know we can still improve.

Our goal is to always lean towards the most climate-friendly solution, further reduce the size of our packaging to optimize shipments, and always ship at full capacity.

During 2023, we commit to continuing the dialogue with our shipping partners to explore solutions to become greener.