The world championship in stand up paddle (SUP) surfing will take place in Copenhagen from September 16-22, 2024 and it will be with DANISH ENDURANCE as one of the main partners of the event.
Back in 2023, DANISH ENDURANCE established a 2-year strategic partnership with Surf & SUP Denmark who, together with the International Surfing Association (ISA), the Municipality of Copenhagen, Wonderful Copenhagen and Sport Event Denmark will host the World Championship in Copenhagen. The collaboration initially focused on the elite athletes, but the partnership is now being expanded with a larger collaboration at the 2024 ISA World SUP & Paddleboard Championship.
"We are happy to sponsor the ISA World Championship. There is a great value fit between DANISH ENDURANCE and surfing in terms of adventure, competition, and an increasing focus on sustainability. The fact that the championship takes place in Copenhagen and that the worlds’ elite surfers are brought together with recreational athletes is in line with our mission to support all athletes - regardless of level - in achieving greater physical and mental endurance. We look forward to seeing our sustainable products in action in September", says Nicolaj Due, CEO of DANISH ENDURANCE.
DANISH ENDURANCE will provide the sustainable sports clothing for the athletes at the world championship, and the 1,000 participants who are expected to paddle in the mass-participation event called Copenhagen SUP during the world championship. Furthermore, 200 volunteers and 50 officials from the ISA will benefit from the partnership with DANISH ENDURANCE.
"Throughout 2023 we had a very good collaboration with DANISH ENDURANCE and we are therefore extremely happy about that we have succeeded in getting DANISH ENDURANCE on board as one of our main partners of the world championship. Our ambitions for the event are high, as some of our goals are to create the biggest world championship ever with more than 60 nations and 300 athletes as well as Northern Europe's largest mass-participation event with 1,000 participants. With DANISH ENDURANCE on board as one of our main partners, we are now one step closer to our goals and we are very much looking forward to the collaboration", says Michael Lindberg, Executive Director of Surf & SUP Denmark.
