90KM in Our Socks – ArgentanLaMer x DANISH ENDURANCE

Endurance Starts from the Ground Up

Pushing Limits with @argentanlamer

90KM. One Goal. Endless Endurance.

In May 2025, we proudly partnered with the inspiring running duo @argentanlamer on their journey from Argentan in Normandy to the coastal town of Ouistreham — a 90-kilometer run fueled by purpose, persistence, and the spirit of exploration.

Outfitted in our Long Distance Running Socks and Sustain T-Shirts, the duo tackled rugged roads, unpredictable weather, and mental walls — proving that the right gear matters when the goal is endurance.

Their journey was documented beautifully by photographer Guillaume Talbot,

Amaury and Louis, the runners behind the project, took on this journey not just to reach the sea, but to test how far they could go — physically and mentally.

“This journey is not just about reaching the sea, but about discovering how far we can push our limits.”

- Amaury & Louis

Long-time fans of DANISH ENDURANCE

Amaury and Louis had already been long-time users of DANISH ENDURANCE gear during their training, and we were honored to support them officially during their biggest challenge yet. From compression support to moisture-wicking fabric, they trusted the products to deliver — and they did.

The Long Distance Running Socks — built for long hours on foot, varying terrain, and the constant shifts between speed and steady pacing. Designed to minimize friction and maximize comfort, they offered Amaury and Louis the support they needed from start to finish.

Paired with our Sustain T-Shirts, they chose lightweight, breathable layers that kept them cool, dry, and moving freely through sun, wind, and rain. Whether climbing hills or crossing open stretches, their gear was designed to perform — so they could focus on the journey ahead.