It starts at home, and every contribution matters.
On May 28th, 2024, DANISH ENDURANCE® embarked on a new exciting chapter, dedicated to fostering biodiversity and reducing carbon emissions.
DANISH ENDURANCE® was founded in Denmark in 2013 at the family farm “Gramrodegaard” by the two brothers, Nicolaj Due and Ole Christoffer Due.
The DANISH ENDURANCE® team, featuring members from over of 25 different nationalities gathered for a day of planting trees to complete the first step of the GRAMRODE Forest Project.
Covering 12 hectares, the new DANISH ENDURANCE FOREST consists of more than 37,000 carefully selected trees. The forest will be complemented by the establishment of meadows and restoration of water streams.
This initiative aims to safeguard biodiversity and ecosystems for the benefit of future generations. Annually, an average of 110 tonnes CO2 will be captured over the next 100 years.
"It has been a fantastic experience to be involved in planting the forest together with all our employees. A forest is something completely unique. It helps to address the climate crisis, for which we all bear responsibility. The forest will also protect the groundwater and promote biodiversity, which is under pressure in Denmark. Finally, there is nothing better than going for a walk in a forest where birds are singing.”
CEO & Founder Nicolaj Due:
"I am proud that we act and contribute locally and, in the place, where DANISH ENDURANCE® was founded. The fact that it is also on a farm that the family has owned for over a hundred years makes it even better.”
Founder Ole Christoffer Due:
Three generations of the Due family participated in planting of the GRAMRODE FOREST alongside DANISH ENDURANCE® employees.
Nicolaj Due:
"The main priority is that this forest gets off to a good start and becomes well established, since it will be here for generations. Going forward, it is clearly the ambition that there will be more DANISH ENDURANCE® forests. Great efforts are needed if we are to reverse the global climate crisis, this is just a small step, but it is an Important step for DANISH ENDURANCE and one of the corner stones in our Sustainability Strategy.”
The symbol of the “GRAMRODE FOREST” is the oak tree. Like DANISH ENDURANCE®the oak tree embodies strength, endurance, and resilience due to its strong roots and sturdy appearance.
A versatile baseball cap has been developed as a symbol of the GRAMRODE Forest Project. All proceeds from the sale of the cap will go towards the maintenance and further development of the GRAMRODE FOREST.
- Available in two styles: one with a soft front and back, and another with a stiff front and breathable mesh back.
- Ventilation holes for breathability and a sweatband to absorb sweat. Trucker caps also have open mesh at the back for improved airflow.
- Crafted from 100% Organic Cotton and pre-washed for a slightly worn-in, vintage look, adding a casual touch to the design.
- Strap back closures, and snapback closures to provide a customizable fit for men and women.
- The oak tree logo symbolizes our commitment to the planet.
FAQs
What does the oak tree logo on the front of the caps represent?
The oak tree logo symbolizes the strength, endurance, and resilience of DANISH ENDURANCE, representing its commitment to fostering biodiversity as part of the Forest Project.
What initiative will the proceeds from these baseball caps support?
All proceeds from these caps will go towards planting forests and protecting our environment, with a pledge to plant 37,000 trees locally for a sustainable future.
What material are these caps made of?
These caps are crafted from 100% Organic Cotton, while the mesh is 100% Polyester.
What's the difference between the two styles of baseball caps?
The soft baseball cap has a soft front panel with a strap back closure, while the trucker baseball cap features a stiff front panel and an open mesh back for enhanced airflow.
Are these caps one-size-fits-all?
Both caps are one-size-fits-all with adjustable straps for a customizable fit. The Soft Baseball Caps have a circumference of 55-60 cm (21.6-23.6 inches), while the open mesh caps range from 56-60 cm (22-23.6 inches). Please refer to our size chart.
How should I wash these baseball caps?
These baseball caps should be machine washed on a delicate cycle at 30 °C (86 °F). Use a washing bag for extra protection and wash with similar colors. Do not bleach, do not tumble dry.
BASEBALL CAP
Photo credit: Oliver Düna, No Wonder