SUSTAINABILITY & CSR
IN IT FOR THE LONG RUN
Alles, was wir herstellen, hat Auswirkungen auf unseren Planeten. Als Outdoor- und Endurance-Marke sind wir uns dieser Auswirkungen bewusst und wissen um die Aufgaben, die wir alle meistern müssen, um nachhaltiger zu werden.
Der Weg zur vollständigen Nachhaltigkeit ist lang und steinig, aber wir sagen nie Nein zu einer Herausforderung.
Auch wenn wir noch weit davon entfernt sind, perfekt zu sein, arbeiten wir hart daran, nachhaltiges Denken in unsere Produktionsverfahren einzubauen. Im Laufe der Jahre haben wir bereits wichtige Fortschritte erzielt, wie z. B. die Zertifizierung der von uns verwendeten Stoffe sowie umweltfreundliche Verpackungen.
In den kommenden Jahren wollen wir noch mehr erreichen.
Lies weiter, um mehr über unsere Nachhaltigkeitsprojekte und Entwicklungsbereiche zu erfahren.
products
We are not fast fashion. We want you to enjoy high-quality products that are durable, and long-lasting. Backed by innovation and technology, all products are designed in Denmark and are meant to endure for many years to come. Our product development team relentlessly improves our product catalog, supported by customer feedback and in close collaboration with top athletes.
We are aware that even the most durable products are subject to wear and tear. That is why we allowed ourselves to create this care & repair page to show you a few easy tricks to enjoy our products longer.
WHAT DOES OUR PRODUCT CATALOG LOOK LIKE TODAY?
100% STANDARD 100 by OEKO-TEX® certified → Every component of our articles – from threads, fabrics, and buttons – has been tested against harmful substances.
10%*regenerated
38%* natural → with all our merino styles using mulesing free wool to preserve animal welfare
52%* synthetic → with a quarter of these styles containing more than 50% recycled materials in their product composition – and no worries! We are already at work to grow the percentage from 25% to 40% by the end of 2024
*these percentages were calculated based on the highest fiber in the product composition
WHAT ACTIONS ARE WE TAKING TO MAKE OUR PRODUCTS EVEN MORE SUSTAINABLE?
Work with certifications
Developing products on sustainable principles means investing in high-quality fabrics that can be sourced sustainably.
We believe that this can only be achieved by working with trusted third-party certifications that can attest to the validity of our claims and ensure transparency throughout the whole production process including social compliance.
We are already working with GRS-, and GOTS-certified materials, and we have the ambition to increase the number of our products holding these certifications.
In 2023, we are also exploring new certifications, such as the RWS on our merino styles.Certifications explained
GRS Global Recycle Standard – to verify the recycled content of our products and to confirm responsible social, environmental, and chemical practices in the production process
GOTS Global Organic Textile Standard – to ensure the organic status of textiles from the harvesting of raw materials through environmentally and socially responsible manufacturing all the way to labeling
RWS Responsible Wool Standard – GOTS Global Organic Textile Standard
Minimize dead stock and returns
Products are best when kept out ofthe landfill. Over the years, we have worked on a number of initiatives to minimize our dead stock and returns. These include:
- Optimizing our products’ fit and features based on customers’ feedback
- Packing re-sellable returns
- Donating to local charities
- Bringing unsellable returns to recycling facilities
- Educating our customers on the importance of mindful purchases and the impact of unnecessary returns
VERPACKUNG
IN 2018 →
We said goodbye to plastic bags and entirely switched to recycled paper envelopes.
IN 2022 →
We prevented the production of over 2 million plastic bags, implemented a re-sealable design to maximize the lifespan of the envelopes in case ofreturns, and pursued the FSC Mix Certification on 95% of our product catalog.
IN 2023 →
We are focusing on pursuing the FSC Mix certification on 100% of our envelopes.
Certifications explained
The FSC label is the world’s most trusted mark for sustainable forestry. The FSC Mix Certification ensures that the product is made with a mixture of materials from FSC-certified forests, recycled materials, and/or FSC-controlled wood. This mitigates the risk ofthe material originating from unacceptable sources.
MENSCHEN
Wir sind ein junges und bunt gemischtes Team von 55 Fachleuten aus mehr als 20 verschiedenen Ländern mit einem Geschlechterverhältnis von fast 50:50. Man kann wirklich sagen, dass unser Team Ideen aus der ganzen Welt mitbringt, um den Gedanken der Nachhaltigkeit in unseren Arbeitsalltag zu integrieren.
Unsere Teammitglieder arbeiten gemeinsam daran, nachhaltige Initiativen im Büro zu fördern. Von der Organisation von Sachspenden für örtliche Hilfsorganisationen über den Kauf von umweltfreundlichen Büromaterialien und Bio-Obst bis hin zu Best Practices zur Senkung unseres Energieverbrauchs – wir geben unser Bestes!
TRANSPORT
Transport accounts for a big portion of CO2 emissions.
Throughout the years, we increased the use of sea transport - the least polluting one – and reduced our air shipments, but we know we can still improve.
Our goal is to always lean towards the most climate-friendly solution, further reduce the size of our packaging to optimize shipments, and always ship at full capacity.
During 2023, we commit to continuing the dialogue with our shipping partners to explore solutions to become greener.