Everything we make has an impact on our planet. As an outdoor & endurance brand, we are aware of this impact and of the efforts, we need to collectively make to become more sustainable.
The road to full sustainability is long and complex, but we never say no to a challenge.
Even if we are still far from perfect, we are working hard to incorporate sustainable thinking into our production practices. Over the years, we have achieved big milestones such as working with third-party certifications for the fabric we use, as well as eco-friendly packaging. In the upcoming years, we want to do even better. Keep reading to discover our sustainability projects and areas of development.
Our focus areas
Products
Packaging
People
Transport
We are not fast fashion. We want you to enjoy high-quality products that are durable, and long-lasting.
Backed by innovation and technology, all products are designed in Denmark and are meant to endure for many years to come. Our product development team relentlessly improves our product catalog, supported by customer feedback and in close collaboration with top athletes.
We are aware that even the most durable products are subject to wear and tear. That is why we allowed ourselves to create this care & repair page to show you a few easy tricks to enjoy our products longer.
Materials
WHAT DOES OUR PRODUCT CATALOG LOOK LIKE TODAY?
All our merino styles are using mulesing free wool to preserve animal welfare. We are working to grow the numbers of styles with a percentage of more than 50% recycled materials from 25% to 40% by the end of 2024
100% STANDARD 100 by OEKO-TEX® certified
Every component of our articles – from threads, fabrics, and buttons – has been tested against harmful substances.
Mixed materials
10%*regenerated fibers
38%* natural fibers
52%* synthetic fibers
*these percentages were calculated based on the highest fiber in the product composition
Work with certifications
WHAT ACTIONS ARE WE TAKING TO MAKE OUR PRODUCTS EVEN MORE SUSTAINABLE?
Developing products on sustainable principles means investing in high-quality fabrics that can be sourced sustainably. We believe that this can only be achieved by working with trusted third-party certifications that can attest to the validity of our claims and ensure transparency throughout the whole production process including social compliance.
We are already working with GRS-, and GOTS-certified materials, and we have the ambition to increase the number of our products holding these certifications. In 2023, we are also exploring new certifications, such as the RWS on our merino styles.
GRS Global Recycle Standard
To verify the recycled content of our products and to confirm responsible social, environmental, and chemical practices in the production process
GOTS Global Organic Textile Standard
To ensure the organic status of textiles from the harvesting of raw materials through environmentally and socially responsible manufacturing all the way to labeling.
RWS Responsible Wool Standard
GOTS Global Organic Textile Standard.
Minimize dead stock and returns
Products are best when kept out of the landfill. Over the years, we have worked on a number of initiatives to minimize our dead stock and returns. These include:
- Optimizing our products’ fit and features based on customers’ feedback
- Packing re-sellable return
- Donating to local charities
- Bringing unsellable returns to recycling facilities
- Educating our customers on the importance of mindful purchases and the impact of unnecessary returns
Packaging
IN 2018 →
We said goodbye to plastic bags and entirely switched to recycled paper envelopes.
IN 2022 →
We prevented the production of over 2 million plastic bags, implemented a re-sealable design to maximize the lifespan of the envelopes in case ofreturns, and pursued the FSC Mix Certification on 95% of our product catalog.
IN 2023 →
We are focusing on pursuing the FSC Mix certification on 100% of our envelopes.
Certifications explained
The FSC label is the world’s most trusted mark for sustainable forestry. The FSC Mix Certification ensures that the product is made with a mixture of materials from FSC-certified forests, recycled materials, and/or FSC-controlled wood. This mitigates the risk of the material originating from unacceptable sources
People
We are a young and diverse team of 55 professionals from 20+ different nationalities, with an almost 50%-50% gender split. You can truly say our team brings ideas from all over the world to incomporate sustainable thinking into our everyday life at the office.
Our team members collectively work to promote sustainable initiatives at the office. From organizing sample donations to local charities to buing low-impact office supplies and organic fruit, to best practicies to reduce our energy consumption - you name it!
Transport
Transport accounts for a big portion of CO2 emissions.
Throughout the years, we increased the use of sea transport - the least polluting one – and reduced our air shipments, but we know we can still improve.
Our goal is to always lean towards the most climate-friendly solution, further reduce the size of our packaging to optimize shipments, and always ship at full capacity.
During 2023, we commit to continuing the dialogue with our shipping partners to explore solutions to become greener.