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OUR AMBASSADORS – WHAT DOES ENDURANCE LOOK LIKE?

Collaborating with Olympic athletes and outdoor adventurers is one of our key product development pillars. Thanks to their continuous product testing and feedback, we keep improving our products to ensure that they comply with the highest standards and endure your most strenuous training.

Get to know our ambassadors below!

DANISH ENDURANCE
DANISH ENDURANCE

ANDERS HOFMAN: PROJECT ICEMAN

Limitations are only perceptions, and if we challenge them, we can prove that we can overcome them. This is the powerful message Anders Hofman delivered by undertaking the first-ever Ironman distance triathlon in Antarctica, the Iceman, in February 2020.

The so-called “Project Iceman” is not an official race or competition but a way to prove that every ordinary person can achieve his or her extraordinary dream. By enduring every challenge and by setting no limits, everything becomes possible.

Anders completed the Iceman challenge by swimming 3.8 km, biking 180 km, and running 42.2 km in the cold land of Antarctica. It took him 72 hours, 54 minutes, and 9 seconds to complete his project.

Curious about the next challenge awaiting Anders? Do not miss an update on his Instagram.

Shop Cycling
DANISH ENDURANCE

STINA TROEST: RUNNING

Motivation, self-discipline, and a cup of coffee in the morning. These are the words that best characterize the Danish Olympic runner Stina Troest.

Stina follows an intense training routine, which is all about sprints and endurance intervals, distance running, strength, and technical workouts. Stina exercises with great commitment, bringing her shoes – and socks – wherever she goes.

Given her dedication, energy, and perseverance, who else could best represent our brand’s essence? Stina is constantly collaborating with DANISH ENDURANCE to improve our range of sports socks. Her favorite ones? The Quarter Pro Athletic Socks.

Follow Stina on Instagram!

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DANISH ENDURANCE

RASMUS KRAGH: OUTDOOR ADVENTURER

Endurance, determination, and perseverance. Thanks to these characteristics, Rasmus is the man that brought our DANISH ENDURANCE Alpine Ski Socks to the highest point on Earth - Mount Everest.

Coming from flat Denmark, Rasmus has indeed a flair for high mountains, and in May 2019, he made his way up to Mount Everest's peak. By succeeding in his endeavor, Rasmus became the first Dane climbing the mountain without the use of artificial oxygen.

To reach Mount Everest's summit, Rasmus followed a rigorous training routine that combined trail and ultra-running with climbing.

Follow Rasmus on Instagram and Facebook!

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