Proudly sponsored by DANISH ENDURANCE
Meet Rasmus Kragh
– a DANISH ENDURANCE athlete and outdoor specialist with a profound connection to nature.
As the first Dane, Rasmus Kragh has endured the ultimate test by trekking 1,130 km to the geographic South Pole – unsupported.
In November 2024, Rasmus embarked on his most extreme expedition yet—to become the first Dane to trek solo from Hercules Inlet to the geographic South Pole.
After 63 grueling days, battling physical and mental exhaustion, he reached his destination on January 24th. Throughout the journey, Rasmus pulled a sled weighing up to 110 kg across Antarctica’s harsh terrain, enduring temperatures as low as -50°C. Read more about his incredible adventure here.


"I want to show that there is a path where you can be yourself, stand strong, and make a difference—no matter who you are."
- RASMUS KRAGH
On Antarctica Rasmus was fully equipped with DANISH ENDURANCE Merino wool base layers, socks and accessories.
RASMUS' FEATS OF ENDURANCE
Rasmus is a true inspiration—his South Pole trek is just one of many feats of endurance. In 2019, he became the first Dane to climb Mount Everest without artificial oxygen, pushing his limits in one of the world’s toughest challenges.
A true testament to endurance
Nicolaj Due, founder of DANISH ENDURANCE, says: "Rasmus Kragh’s dedication to exploring human potential is a powerful source of inspiration and aligns perfectly with our brand's essence: 'It’s a state of mind.' Rasmus truly embodies this mindset. We are proud to support Rasmus and the resilience he brings to this mission."
Discover Rasmus' Merino Wool Favorites




Merino Wool collection
MERINO WOOL HIKING LINER SOCKS
Discover Rasmus' favorites for training




TRAINING COLLECTION
MEN'S LONG SLEEVE WORKOUT SHIRT