DANISH ENDURANCE teams up with Surf & SUP Denmark in a new strategic partnership

Globally and in Denmark, there is a rapidly increasing interest in being active in all kinds of watersports, hence DANISH ENDURANCE is now expanding their portfolio of sports which are supported by the company‘s versatile performance products.

In a 2-year strategic partnership with Surf & SUP Denmark, which is the Olympic federation for the development of surfing and stand-up paddle (SUP) in Denmark, DANISH ENDURANCE will encourage watersports active men and women to explore the wide range of the company’s sportswear products.

„I am happy to announce our new partnership with Surf & SUP Denmark that embraces our shared values of magnificent outdoor adventures, sustainability and love for the ocean. We believe that endurance sports like surfing and stand-up paddle have the power to uplift spirits, push boundaries, and unlock the true potential within everyone. Our commitment to sustainability is ever growing and we are pleased to see the same eorts at Surf & SUP Denmark,” says Nicolaj Due, CEO and Founder at DANISH ENDURANCE.

Initially, it will be the athletes of the federations national teams who will test and wear DANISH ENDURANCE performance and casual sportswear products at upcoming training camps, European Championships and World Championships. The products are specifically selected and adapted to the athletes. Surf & SUP Denmark look forward to the collaboration:

„We are very much looking forward to this exciting partnership with DANISH ENDURANCE. The brand was born out of the desire to optimize performance and be active in the nature, but at the same time they have a focus on creating sustainable products of high quality and not least a healthy business, which matches many of our values in Surf & SUP Denmark. For our athletes, the collaboration with DANISH ENDURANCE will also contribute strongly to the essence of team spirit that we want to enhance on our national teams, and we hope for many years of good collaboration with DANISH ENDURANCE,“ says Michael Lindberg, Head of Secretary at Surf & SUP Denmark.

DANISH ENDURANCE is a family-owned company, which was founded in 2013 by the two brothers Nicolaj and Christoer. The brand is proudly serving customers throughout the world and had more than 2 million customers in 2022 alone.

The agreement between DANISH ENDURANCE and Surf & SUP Denmark runs until 1st of July 2025.

For more information please reach out to:

Surf & SUP Denmark – Head of Secretary, Michael Lindberg: michael@surfsup.dk

DANISH ENDURANCE – Head of Content & Branding, Anne Elman Clausen: ac@waternlife.com